The organization launched this campaign in May 2020 in conjunction with World Menstrual Hygiene Day, in partnership with and funded by the Love Matters Project and the Tadwien Foundation for Gender Studies. The campaign aimed to challenge negative misconceptions about the menstrual cycle and menstrual management.
This was achieved through:
- A series of infographics covering topics such as menstrual management, calculating the ovulation period, personal hygiene, and common misconceptions about menstruation and menstrual poverty.
- Several awareness videos addressing how to cope with premenstrual syndrome (PMS).
