The foundation launched the campaign on June 16, coinciding with the National Day Against Female Genital Mutilation (FGM). The campaign’s primary objective was to urge parents to take a stand against FGM and to underscore its detrimental consequences, including the health risks it poses to girls and the legal penalties involved.

This was accomplished through the dissemination of a series of infographics targeted at Egyptian families, outlining the harmul effects of FGM on the mental, psychological, and physical well-being of girls.